So I found this great statement on Chris Brogan’s website/blog. I’m glad I finally found someone who states better than I can my feelings regarding email newsletters. I know some of you are making lots of money using lists and email newsletters. But just for the record this is not Social Media. It can totally wreck your brand and reputation. Beware if people like Chris Brogan are threatening to out you.
Chris Brogan, March 24, 2010
According to sources, it’s not illegal to add my name to your email newsletter list if you’ve done some kind of business with me in the past. Evidently, this means that it’s perfectly fine to add me to your list if you’ve sent me an email. Ever. Because I’ve gotta tell you: I’m subscribed to a LOT of email newsletters that I didn’t sign up for, and I’m not very pleased with it. To me, it’s spam, whether or not that’s the legal definition.
I’m not sure what to do with this. Unsubscribing is the easy next step, but then what? I sure don’t feel vindicated just by unsubscribing and saying, “I never signed up to begin with” as my reason for leaving. So, to begin, I’m going to write this to all of you, and maybe, you can forward the following to whoever adds you without your request to their email list:
Please Remove Me From Your Email Newsletter
You evidently mistook access for acceptance. I seem to be subscribed to your email newsletter, and I’m not interested. Now, I realize there’s a click-to-unsubscribe option, but I wanted a moment of your time, seeing as you ate up some of mine by making me go through the process of unsubscribing myself from your mailing list.
I can tell you’re eager to grow your business. It’s clear that you want incredibly smart and engaging people like me to participate in your world. Here’s a hint: blindly adding me to your email list won’t really win you many fans in that regard.
In fact, you know who you get when you use that method? Lazy people who haven’t bothered hitting unsubscribe yet. And if they’re too lazy to opt out (or even report you as spam), how motivated will they be to buy your product or service? Seems like a waste of your database space to me.
So, I’m going to unsubscribe now, and I’m going to wish you the best with your business. You clearly need it, if you think blindly adding me to your lists will ensure your future success.
Thanks and with appreciation,
There You Have It
Share that all you want. Copy it, paste it, reblog it. Whatever. Just let’s get people to stop doing this. Okay?
And if YOU are doing it? Stop. Today. Please? Because I’m getting itchy to out you.