I am going to provide you some General Information as well as some resources to help you with this. First off some general guidelines from the Socialnomics.net blog.
- Tuesday, Wednesday and Thursday are your best days
- Saturday is the worst day (so why not go out and spend the day with friends and family)
- Holidays are slow traffic days (except commerce sites)
- 10 am – 11:30 am and 1 – 3:30pm are best times to post
- Stagger posts based on time zones
Vitrue did a recent study that shows Social Media may follow similar patterns to the rest of the traditional Web.
- The three biggest usage spikes tend to occur on weekdays @ 11 a.m., 3:00 p.m. and 8:00 p.m. Eastern Time US
- The biggest spike occurs at 3:00 p.m. ET on weekdays.
- Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
The best single time of the day to tweet would be 9:00 am PST (Pacific Standard Time) according to The Social Media Guide.
The reason is you are hitting three major break times.
- People arriving at work on the West Coast of America and Canada, i.e. Los Angeles, San Francisco, Seattle, Vancouver and others.
- It coincides with lunchtime (12pm EST) on the East Coast of America
- It coincides with the end of the business day in London (5:00pm GMT)
To get Retweeted according to Fast Company the best time is 4pm EST (Eastern Standard Time) on Friday.
So these are a few ideas for you to think about. Next time we will talk about LinkedIn.
NOTE: If you have a great post that you can’t wait to write use a tool like Hootsuite to schedule the post to go out during one of the key times described above.
*This is still a work in progress so you can also use your own testing by sending posts and tweets out and tracking them yourself to see what works best for your audience.