Social Media – The Big Three???

So lately I have been hearing a lot about the Big Three in Social Media. Facebook, Twitter and LinkedIn. So I started looking around to see who was out there hyping these three and training and teaching companies how to make these work for businesses. There are a lot of companies out there touting their skills on the Big Three.

So I wanted to take a moment to weigh in  and let you know that although these are considered the Big 3 they may not be your Big 3 or 4 or 5 or 2. The number is arbitrary because it depends on your Social Business Strategy.

Let me show you a little guide that is put out by RLTM (Real Time Report) that was posted on April 13, 2012.

Facebook:       over 845 million active users            Facebook
Twitter:            over 500 million users                      Twopcharts
Qzone:            500 million active users                   China Internet Watch
Sina Weibo:    over 300 million users                      Bloomberg Businessweek
Renren:           over 170 million users                      iResearch iUser Tracker
LinkedIn:          150 million members                       LinkedIn
Google Plus:    100 million active users                  Google
Tumblr:             51.5 million blogs                           Tumblr
Instagram:        40 million users                              TechCrunch
Tagged             20 million unique mthly users         Tagged
Foursquare      nearly 20 million users                    Business Insider
Pinterest          11.7 million unique mthly users      TechCrunch
Posterous        3.9 million members                       SF Gate

The last Google Search I did on “Social Media Sites” came up with 147.000.000 results. Just to let you see how different measurements tell us the Top sites here is another site that gives you the Top 15 from ebiz/MBA.

As you can see there are several Social Media sites that have large numbers based on members, unique monthly visitors and their Alexa Global Traffic Ranking.

So as a business, just keep in mind that unless your audience is using these sites and you can engage them you might be wasting time and resources on the Big Three! It’s always better to create a strategy around your social media efforts than to put things out on the Big Three and hope they produce results.

Les Adkins is the CEO of  Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google + as well.

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