I recently was going through some of my old boxes and papers.
Why Social Media? You think by now businesses and organizations would realize that this is the way of the future. A way to connect with prospects, customers, employees, volunteers, investors and so on. But lately it seems that businesses are reverting back to the old ways of marketing and prospecting and calling it social media. And some big names are claiming to know the right way to use social media which is disguised as the old marketing, recruiting and communication methods of the past or telling you Social Media doesn’t work in business. Just because you are a big name and lead a large corporation and well established does not mean you know the future. Your kids may be the smartest people in the room.
So I found a piece with an unknown author that I thought I would share with you. The Title is: “Think Outside Of the Box”; these are a little outdated and old but hopefully you will start getting the idea…
“I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM, 1943.
“But what…is it good for?” Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.
“There is no reason anyone would want a computer in their home.” Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977.
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920’s.
“The concept is interesting and well-informed, but in order to earn better than a ‘C’; the idea must be feasible.” A Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)
“Who the hell wants to hear actors talk?” H.M. Warner, Warner Brothers, 1927.
“I’m just glad it’ll be Clark Gable who’s falling on his face and not Gary Cooper.” Gary Cooper on his decision not to take the leading role in “Gone With The Wind”.
“A cookie store is a bad idea. Besides the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” Response to Debbi Fields’ idea of starting Mrs. Fields Cookies.
So hang in there with me I really want to make this point. Sorry for the lengthy read
“Heavier-than-air flying machines are impossible.” Lord Kelvin, president, Royal Society, 1895
“If I had thought about it, I wouldn’t have done the experiment. The literature was full of examples that said you can’t do this.” Spencer Silver on the work that led to the unique adhesive for 3M ” Post It” Notepads.
“So we went to Atari and said, ‘Hey we got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey we don’t need you. You haven’t got through college yet.'” Apple Computer Inc. founder Steve Jobs on attempts to get Atari and HP interested in his and Steve Wozniak’s personal computer.
We are almost done just a few more.
“Drill for oil? You mean drill in the ground to try and find oil? You’re crazy.” Drillers who Edwin L. Drake tried to enlist to his project to drill for oil in 1859.
“Airplanes are interesting toys but of no military value.” Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure deGuerre. French Military
“Louis Pasteur’s theory of germs is ridiculous fiction.” Pierre Pachet, Professor of Physiology at Toulouse, 1872
“640K ought to be enough for anybody.” Bill Gates, 1981
So thanks for hanging in there. The next time you hear someone say Social Media doesn’t work, or it is not for business, or it’s just a fad, remember the quotes above and smile. Go along your way and move forward because maybe they will end up being quoted in the next generation of “Think Outside the Box”
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